About Us

Rob brings a wealth of knowledge and experience to Direc Machine Tool Wisconsin from his vast CNC background and Management skills to his unyielding “customer first” attitude. Rob has over 22 years in machining and Tool and Die making experience Working at Ehlert Tool and Carlson Tool, He has spent 4 years as a senior applications engineer, and trained over 500 machinists. He is well versed in everything from 5 axis programming to knowledge of cutting tools and work holding. Rob’s experience lends itself to guiding his customers into the right direction for the best outcome. His dedication and hard work in solving each customer’s unique manufacturing requirements has enabled him to offer large manufactures and small shops alike the tools they need to become more successful. Thorough understanding of 3 axis Horizontal and vertical machining centers, 2 axis lathes, 5 axis 3+2 positioning machining centers • Major strengths in planning, problem solving and communication. • Honest, friendly, outstanding communication skills. • Highly imaginative with many innovative ideas. • Over 30 years' experience in machining. •Experienced with Fanuc, Selca, Creative Evolution, Acramatic, Dynapath, Mitsubishi, Anilam, Hurco, Milltronics, Fidia and Hiedenhain controls. Program and Model with Powermill, Mastercam, Cimetron.

Joe is Organized and proactive supervisor that has 20 plus years of experience in mechanical/maintenance. Able to work well with a team of employees, while clearly communicating, and delegate tasks to increase productivity and keeping his team safe. Joes Working History Includes: Industrial Maintenance Supervisor · Overseed all of maintenance department for the organization. · Repaired and maintained all CNC machines within the organization. · Performed machine installations, setups, and organize plans with the machinery dealers for the installation of new machines. · Ordered parts, implemented maintenance software to tract machines down times as well as cost. · Diagnosed and serviced a wide variety of CNC machines. Rigging Foreman · Relocated machines for customers which included inhouse moves as while as throughout the United States. · Coordinated plant moves for customers. · Disassembled, reassembled, moved, and transported a wide variety of machines with reinstallation. · Completed routine machine maintenance for customers. · Worked with a wide variety of machinery companies providing installation of products.

Rick brings a customer focused mindset and first class follow up and communication. Rick has over 20 years of Experience in Shipping, Inside Sales, Outside Sales. Specializing in EDM consumables, CNC Tooling, Gaging. Some of Ricks Highlights include: Northern Territory Manager Attention to Detail, Dedicated/Driven 2016 Employee of the Year and award for outstanding customer commitment Shipping and Receiving Traffic manager, supervised warehouse crew Trouble Shooting and Problem solving Proven Track record in sales and results Rick Is a Motivated and results-focused employee with a high degree of Integrity and an outstanding work ethic!

Nichole Deck, our Office/Project Manager with over a decade of machine tool and manufacturing experience. Her background of overseeing inside sales, marketing, service, logistics, and customer service ensures order precision and customer satisfaction. Proficient in SalesForce, she excels in data management and reporting, maintaining the organization's operational efficiency. Some of Nichole’s Highlights Include: Drive to learn and enhance processes continually. Sales, Service and Applications support background. Attention to detail. Independent and self-motivated Marketing/Event planning and execution Goal and task-oriented Visionary and coaching leadership approach With exceptional communication and dedication, Nichole builds positive relationships with colleagues and clients.

Ryan is a recent college graduate with a bachelor's degree in Business Administration, specializing in Marketing, Communications, and Small Business Operations. He has recently joined the team full time as an Account Manager, leveraging his experience as a salesman in various industries. Throughout his collegiate years, Ryan demonstrated his leadership skills as a collegiate baseball player for two years and engaged in entrepreneurial evaluations and ventures. He has a strong track record of problem-solving and general management skills, honed through his academic and athletic pursuits. With a background in sales and customer service, Ryan brings a wealth of people skills to his new role. His accolades include numerous awards from a 16-year baseball career, highlighting his leadership, MVP status, and athletic scholarship achievements. Graduating in the top 20% of his high school class, Ryan has a solid academic foundation to build off of. He is a go-getter who embraces learning in an intricate and evolving industry, continually growing and developing into a high-level businessman.

Brian is a Motivated, results-driven CNC Machinist with extensive experience in CNC Machining, set-up & programming vertical of horizontal CNC machines Including 5 axis, and extensive 3-D contour cutting. Brian has 10 years in applications engineering operations Providing Time studies, Training of controls and equipment at customer facilities, set up of Machining Centers, Grinders, Hole Poppers, EDM, Lathes, Micro-Vu machines with Calibrations. Brian is very comfortable training and helping new and experienced operators maximize the potential of the equipment they are running. He has spent over 25 years as a top tier machinist at high end shops like Carlson Tool, Versevo and Milwaukee Electric Tool. Years of experience with MasterCam PowerMill and controls like Fanuc,Mitsubishi,Milltronics, Mazatrol, Heidenhein