Welcome

Direc was created for the purpose of having the small business feel at the distributor level.

There are very few distributors that are based in "Wisconsin" 

Our Goal is to put 100% of Profit to growing the support staff and creating fast and responsive support without nickel and diming the customer at every corner.

The Name Direc was created in Honor of my parents who passed.

Diane, Rob, Ed Cook

Exodus 20:12

 Rob brings a wealth of knowledge and experience to Direc Machine Tool Wisconsin from his vast CNC background and Management skills to his unyielding “customer first” attitude. Rob has over 22 years in machining and Tool and Die making experience Working at Ehlert Tool and Carlson Tool, He has spent 4 years as a senior applications engineer, and trained over 500 machinists. He is well versed in everything from 5 axis programming to knowledge of cutting tools and work holding.

Rob’s experience lends itself to guiding his customers into the right direction for the best outcome. His dedication and hard work in solving each customer’s unique manufacturing requirements has enabled him to offer large manufactures and small shops alike the tools they need to become more successful.

Thorough understanding of 3 axis Horizontal and vertical machining centers, 2 axis lathes, 5 axis 3+2 positioning machining centers

• Major strengths in planning, problem solving and communication.
• Honest, friendly, outstanding communication skills.
• Highly imaginative with many innovative ideas.
• Over 30 years' experience in machining.

 •Experienced with Fanuc, Selca, Creative Evolution, Acramatic, Dynapath, Mitsubishi, Anilam, Hurco, Milltronics, Fidia and Hiedenhain controls.
Program and Model with Powermill, Mastercam, Cimetron. 

Joe is Organized and proactive supervisor that has 20 plus years of experience in mechanical/maintenance. Able to work well with a team of employees, while clearly communicating, and delegate tasks to increase productivity and keeping his team safe.  

Joes Working History Includes:

 Industrial Maintenance Supervisor 

· Overseed all of maintenance department for the organization.

· Repaired and maintained all CNC machines within the organization.

· Performed machine installations, setups, and organize plans with the machinery dealers for the installation of new machines. 

· Ordered parts, implemented maintenance software to tract machines down times as well as cost.

· Diagnosed and serviced a wide variety of CNC machines.

Rigging Foreman 

 · Relocated machines for customers which included inhouse moves as while as throughout the United States. 

· Coordinated plant moves for customers.

· Disassembled, reassembled, moved, and transported a wide variety of machines with reinstallation.

· Completed routine machine maintenance for customers.

· Worked with a wide variety of machinery companies providing installation of products.

Rick brings a customer focused mindset and first class follow up and communication. Rick has over 20 years of Experience in Shipping, Inside Sales, Outside Sales.

Specializing in EDM consumables, CNC Tooling, Gaging. 

Some of Ricks Highlights include:

• Northern Territory Manager
• Attention to Detail, Dedicated/Driven
• 2016 Employee of the Year and award for outstanding customer commitment 
• Shipping and Receiving Traffic manager, supervised warehouse crew
• Trouble Shooting and Problem solving
• Proven Track record in sales and results

Rick Is a Motivated and results-focused employee with a high degree of Integrity and an outstanding work ethic!